Built for the industry
Crypto, Web3 and fintech beats map to how the market actually moves - from DeFi and L2s to RWAs, DePIN and regulation.
Turn your crypto expertise into earned media. Find the right expert before your deadline. Book leading thought leaders for your show.
Build authority from your unique domain expertise. Ask A Source connects founders, executives, and subject-matter experts with relevant media requests and opportunities.
Send one focused request and reach credible, relevant experts without cold outreach, inbox noise or hours spent checking credentials.
Podcast hosts, YouTubers, livestreamers and show producers can book credible guests whose expertise fits the conversation, without cold outreach or endless research.
From newsroom@outlet.com
“Need an expert on bridge security for today’s story, by 3pm GMT.”
DeFiL2sSecurity
Editorial
Relevant experts
Maya Chen
Protocol founder · Bridge security
94
Daniel Reyes
Head of security · Smart-contract audits
88
Amara Okafor
Investment partner · Blockchain infrastructure
81
Illustrative example
Media placements across global, crypto-native newsrooms
The problem
Expertise alone doesn’t
Expertise alone doesn’t
create media visibility
The right insight still needs to reach the right journalist at the right moment.
Timing decides relevance
A strong opinion sent after the story closes is still too late. Opportunities need to reach you while your expertise can shape the coverage.
Credibility needs context
Journalists need more than a title. A reviewed profile, relevant experience and a clear point of view make your contribution easier to trust.
Volume destroys signal
Generic opportunity lists bury the useful requests. Matching by expertise keeps your inbox focused and gives each response a reason to be read.
Thought-leader network
Credible voices, ready for
Credible voices, ready for
tomorrow’s big stories
A professional network spanning exchanges, venture, enterprise blockchain, gaming and infrastructure.
How it works
From expertise to relevant
From expertise to relevant
media opportunity
Create a credible profile once. Ask A Source handles the matching, while you stay in control of every response.
Step 01
Build your expert profile
Tell us what you know, where you have direct experience and which formats suit you. Every application is reviewed before joining.
Step 02
Receive new opportunities
Journalist requests are matched against your profile by topic, seniority and format. You only see opportunities where your perspective fits.
Step 03
Contribute on the record
Approve your commentary before the deadline. Journalists choose what supports their story and contact you when they need more.
Media path
For journalists & creators
Reporters, editors, podcast hosts, YouTubers and newsrooms covering crypto, Web3 and fintech.
- Verified, credentialed sources. Founders, C-suite, VCs and analysts - every application reviewed before joining.
- Beat-matched, not blasted. Requests route by expertise, so replies come from people who actually know the topic.
- Deadline-aware. Your deadline travels with the request. No match? You hear it quickly, not after your filing window.
- Editorial or video. Written quotes, interview guests, podcast and broadcast bookings from one request flow.
Request a source
Free for media
Primary path
For experts & founders
Spokespeople and subject-matter experts who want credible earned media opportunities without the inbox noise.
- Only relevant requests. Your expertise tags decide what reaches you. Fewer emails, higher hit rate.
- Real outlets. Crypto-native and fintech media, podcasts and YouTube - the places your audience actually reads.
- Build authority. Turn your knowledge into tier-1 coverage and a public track record as the voice of your niche.
- A quality bar that protects you. Reviewed applications keep the network credible - your name isn’t next to a shill’s.
Apply as a source
Free for subject experts
Network feedback
Why keep Ask A Source close
First-hand results from experts contributing to relevant industry stories.
AskASource has delivered consistently. Through the platform, I’ve contributed to multiple stories in CoinDesk and Decrypt across some of the most important conversations in crypto. It’s an effective way for industry experts to get their insights in front of leading journalists and build meaningful, ongoing media visibility.
Vineet BudkiManaging Partner, Sigma Capital
AskASource gave me the opportunity to contribute my perspective to a highly relevant conversation around AI and decentralization, resulting in my commentary being featured in Decrypt. It’s a valuable platform for experts who want to contribute meaningfully to the stories shaping their industry.
Peter AnthonyFounder & CEO, Perceptron & House of Crypto
AskASource surfaced a timely opportunity for me to contribute expert insight to a developing cybersecurity story. My commentary was ultimately featured in Decrypt, and the platform made it simple to identify relevant media opportunities and get informed perspectives in front of journalists when they matter most.
Dyma BudorinExecutive Chairman at Hacken
Why it’s different
The right expertise,
The right expertise,
right now.
Journalists and creators reach experts who know their subject. Experts receive requests that fit their experience, without sorting through irrelevant emails.
Credibility before access
Founders, executives, investors and analysts are reviewed and tagged before they receive a single journalist request.
Relevance-matched routing
Requests reach relevant experts with the deadline attached. If nobody fits, the requester hears quickly, before their publishing window closes.
In the room
Expert insight, ready for every format
From a fast written quote to a live interview or stage conversation, Ask A Source helps credible voices meet the moment.
FAQ
Questions, answered
What is Ask A Source?
A network connecting journalists and creators with verified subject-matter experts across crypto, AI and finance. Media requests are routed to vetted founders, executives, investors and analysts whose experience matches the story or show.
Is it free for journalists and creators?
Yes. Submitting requests and receiving expert commentary or guest introductions is free for journalists, editors, podcast hosts, YouTubers, creators and newsrooms.
Is it free for subject experts?
Yes. Ask A Source is free to use for subject experts. For priority media opportunities or to become an Ask A Source preferred partner, enquire here for more details.
How does matching work?
Every expert profile is reviewed and tagged by expertise area. When your request arrives, it’s matched against those profiles by relevance - topic, seniority, and the format you need - and routed only to experts who clear the bar. It is never blasted to the whole network. If no expert fits, we tell you quickly so you can pursue other channels.
How fast will I get responses?
You set the deadline on the request, and matched experts see it when they’re notified. Most requests receive first responses within hours. Unanswered requests close rather than linger, and you’re kept informed either way.
Can I request podcast or video guests?
Yes. Mark the request as editorial (written commentary) or video/interview, and describe the profile of guest you want. Podcast hosts, YouTubers, event bookers and newsrooms all use the same request flow.
How are experts verified?
Applications are reviewed before anyone joins the network. Profiles carry a verified role and affiliation, and relevance rules mean experts only receive requests matching their stated expertise - which keeps response quality high and protects the network’s credibility with journalists.
What topics and beats are covered?
The full crypto/Web3 and fintech landscape: DeFi and CeFi, Layer 1s and 2s, bridges and security, RWAs, DePIN, NFTs and gaming, stablecoins and payments, regulation and policy, venture funding, and AI × crypto. If your story touches the industry, there’s a beat for it.
I’m an expert - why join instead of answering HARO lists?
Signal. You’ll only see requests that match your stated expertise, from outlets that actually cover this industry. That means far fewer emails, a much higher chance each one is worth your time, and coverage in front of the audience you’re trying to reach.
Get started
Put your expertise where the story is moving.
Apply to join the source network, or request an expert for a media deadline, podcast or show.